Numéro coordonné par Denis Jamet (CEL, EA 1663) et Adeline Terry (CEL, EA 1663).
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Introduction
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“How to be happy” according to Cosmopolitan: The metaphors of happiness at the service of positive psychology and neoliberalism ideology
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What Makes Metaphors Manipulative Tools?
A Case-Study of Pro-Life Speeches in the US
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Brexit and the Myth of Grandeur
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Metaphor as the Distorting Mirror of Brexit: A Corpus-Based Analysis of Metaphors and Manipulation in the Brexit Debate
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Migrants, Metaphors and Manipulation: a Multimodal Case Study of Trump’s Speeches on Immigration (2015-2017)
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The persuasive vs. manipulative power of multimodal metaphors in advertising discourse
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Les représentations du climat dans la presse anglophone : la construction d’un interdiscours métaphorique